London

A collection of selected works across brand, design, creative direction, event production, film and web.

UK + Canada.
Based in London.
Open to roles, contracts
& collaborations.

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Info

Creative direction across brand, object, space and film — concept through to the finished thing.

The work tends to run zero-to-one: the idea, the brand, the object itself, and the audience built around it. It spans digital collectibles, immersive events, film, e-commerce and music — most of it hands-on, and made to look like more than it cost.

UK and Canadian citizen, based in London; also writing, producing and performing music as felix iirc.

Earlier & supporting

Showhome Furniture — grew a Calgary furniture retailer from ~$50k/mo to $1M+/mo and built its original Shopify storefront (foundation for what is now the city's largest showroom). · GDA Capital — creative & brand design for Rare Store, an NFT marketplace. · Superworld — investor deck & editorial on NFTs / AR / virtual real estate (2017–18). · Brainchain — functional-mushroom coffee brand; drew investor interest. · Campaigns & commercials as featured talent (Apple, Google, DSW; Mackage, Roots, Canada Goose).

Capabilities
  • Creative direction
  • Brand & identity
  • Art direction
  • 3D / Blender direction
  • Experiential & event production
  • Film direction & production
  • E-commerce / Shopify
  • Community building
  • Music production
Get in touch
f@iirc.fm